An effective Generative Engine Optimization (GEO) plan typically includes discovery (questions and entities), content design (Q&A, how-to, comparisons), and technical enablement (schema, internal links, fast pages). It also defines quality gates for accuracy, tone, and brand alignment, plus a review cadence to keep facts current. Measurement covers impression share in AI/answer surfaces, snippet capture, and engagement depth after clicks. Together, these components turn scattered pages into a coherent, AI-readable knowledge system.